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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Co-creation of value in business-to-business services
Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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Types of consumer operant resources and co-creation in dialogical service relationships
Tarı Kasnakoğlu, Berna; Kalender, Yunus; Gökkaya, Hatice - In: Service science 14 (2022) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10013373237
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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
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Antecedents of customers' desired value change in a business-to-business context : theoretical model and empirical assessment
Lapierre, Jozée; Tran-Khanh, Alexandre; Skelling, Jimmy - In: Services marketing quarterly 29 (2007/08) 3, pp. 114-148
Persistent link: https://www.econbiz.de/10003756467
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Customer-to-customer interaction in service development : a many-to-many approach
Gummesson, Evert - In: Involving customers in new service development, (pp. 77-97). 2006
Persistent link: https://www.econbiz.de/10003593202
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Exporting services successfully : antecedents and performance implications of customer relationships
Sichtmann, Christina; Selasinsky, Maren von - In: Journal of international marketing 18 (2010) 1, pp. 86-108
Persistent link: https://www.econbiz.de/10003960831
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The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 380-388
Persistent link: https://www.econbiz.de/10009524497