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Corporate rebranding
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Showing
1
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10
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71,596
Sort
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date (newest first)
date (oldest first)
1
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
2
Organizational resilience as the mediator of relation between brand performance and organizational performance : reflections from the perspective of crisis times
Zabłocka-Kluczka, Anna
;
Sałamacha, Anna Katarzyna
- In:
Journal of organizational change management
36
(
2023
)
6
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014474602
Saved in:
3
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
4
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
5
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
6
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
7
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
8
Rebranding : the effect of team name changes on club revenue
Agha, Nola
;
Goldman, Michael M.
;
Dixon, Jess C.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10011641182
Saved in:
9
Reflexivity in practice : tools and conditions for developing organizational authorship
Gorli, Mara
;
Nicolini, Davide
;
Scaratti, Giuseppe
- In:
Human relations
68
(
2015
)
8
,
pp. 1347-1375
Persistent link: https://www.econbiz.de/10011311083
Saved in:
10
Effects of change interventions : what kind of evidence do we really have?
Barends, Eric
;
Janssen, Barbara
;
Have, Wouter ten
; …
- In:
The journal of applied behavioral science
50
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010338136
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