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Customer typology : 3D virtual...
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1
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
4
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
5
Behavioral Targeting : Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung
Kopp, Gisela
-
2014
Persistent link: https://www.econbiz.de/10010383463
Saved in:
6
Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter
- In:
International journal of business and emerging markets …
10
(
2018
)
4
,
pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
Saved in:
7
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
8
The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza
- In:
International journal of quality & reliability management
31
(
2014
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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