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Individualisation, marketisation and social capital in a cultural institution : the case of the Danish Folk Church

Iversen, Hans (ed.); Christoffersen, Lisbet (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012170928

Web disclosure of institutional information in nonprofit organizations : an approach in Portuguese charities

Carvalho, Amélia; Ferreira, Marisa R.; Lima, Sandra - In: International review on public and non-profit marketing 17 (2020) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10012172970

Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis

Gross, Hellen P.; Rottler, Maren - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 2, pp. 388-416

Persistent link: https://www.econbiz.de/10012006563

The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes

Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012006712

Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011687038

Robust dynamic estimation

Rubel, Olivier; Naik, Prasad A. - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 453-467

Persistent link: https://www.econbiz.de/10011695458

Bifactor analysis of motivation for charity sport event participation

Chiu, Weisheng; Lee, Young-Joo; Won, Doyeon - In: International review on public and non-profit marketing 13 (2016) 1, pp. 1-13

The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs) participation motivation by adopting both a second-order modeling and a bifactor modeling approaches. The results with 488 college students revealed that the bifactor model provided a...

Persistent link: https://www.econbiz.de/10011745033

Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition

Winterich, Karen Page; Walker Reczek, Rebecca; Irwin, … - In: Journal of marketing 81 (2017) 5, pp. 104-120

Persistent link: https://www.econbiz.de/10011749870

Brand personality in higher education : anthropomorphized university marketing communications

Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39

Persistent link: https://www.econbiz.de/10011706598

Social media in higher education : understanding how colleges and universities use Facebook

Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143

Persistent link: https://www.econbiz.de/10011706680