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An exploration of the flipside of international marketing : the acculturation of foreign born residents of the US
Reisinger, Yvette; Crotts, John C. - In: Tourism review : the official journal of the AIEST 67 (2012) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10009550074
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What Chinese want : culture, communism, and China's modern consumer
Doctoroff, Tom - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009558632
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Advertising and globalization : the transmission of culture in Nigerian print advertising
Alozie, Emmanuel C. - In: Advertising in developing and emerging countries : the …, (pp. 21-41). 2011
Persistent link: https://www.econbiz.de/10009262006
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Narratives on Chinese colour culture in business contexts : the Yin Yang Wu Xing of Chinese values
Kommonen, Kirsi - In: Cross cultural management : an international journal 18 (2011) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10009304726
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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey; Cervellon, Marie-Cécile - In: Journal of fashion marketing and management 18 (2014) 4, pp. 483-506
Persistent link: https://www.econbiz.de/10010530866