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Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van; Mulken, Margot van; Nedertigt, Ulrike - In: The changing roles of advertising : [extended versions …, (pp. 351-364). 2013
Persistent link: https://www.econbiz.de/10009773933
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Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe; Kathawala, Yanus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
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Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush; Kaffashpoor, Azar - In: Journal of international consumer marketing 24 (2012) 4, pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
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On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de - In: International marketing review 30 (2013) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005
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Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
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Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107