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Cross-cultural window on consumer behavior
Callebaut, Jan (contributor) - 2000
Persistent link: https://www.econbiz.de/10001516697
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Customer evaluation of products in a global market
Samiee, Saeed - In: Journal of international business studies : JIBS ; an … 25 (1994) 3, pp. 579-604
Persistent link: https://www.econbiz.de/10001168676
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun; Hao, Andy - In: Journal of business research : JBR 130 (2021), pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark; McCutcheon, Georgia - In: Journal of business research : JBR 138 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang; Khanh Ngoc Bich Ho; Tran, Trang P.; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
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Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
Tasurru, Hammam - 2015
Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million young inhabitants and market size of 155 billion US Dollar. The size of this potential market attracts foreign products with globally-recognized brands to enter the Indonesian...
Persistent link: https://www.econbiz.de/10013034080