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International Market Entry by U.S. Internet Firms : An Empirical Analysis of Country Risk, National Culture, and Market Size

Rothaermel, Frank T. - 2015

We study international market entry in the context of the Internet, and ask: On what basis do U.S. Internet firms choose the markets that they enter? Our baseline hypothesis is that international market entry decisions are based on balancing perceived risks and returns inherent in a foreign...

Persistent link: https://www.econbiz.de/10012750710

Identifying new segments from a global branding perspective : a three-country study

Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171

Persistent link: https://www.econbiz.de/10011662895

Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China

Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102

Persistent link: https://www.econbiz.de/10012243989

Influence of cultural dimensions on promotional e-mail effectiveness

Lorente-Páramo, Ángel J.; Hernández-García, Ángel; … - In: Technological forecasting & social change : an … 150 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012228953

How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations

Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73

Persistent link: https://www.econbiz.de/10012287588

U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910

Persistent link: https://www.econbiz.de/10012258146

Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin

Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182

Persistent link: https://www.econbiz.de/10011673987

Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011600011

Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect

Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97

Persistent link: https://www.econbiz.de/10012106870

New research on cross-cultural and cross-national comparisons in advertising and consumer behavior

Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011963047