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Marketing to the poor : an integrative justice model for engaging impoverished market segments
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003875128
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"Just" markets from the perspective of Catholic Social Teaching
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of business ethics : JOBE 89 (2009), pp. 29-38
Persistent link: https://www.econbiz.de/10003923003
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The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
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Gross National Happiness (GNH) : linkages to and implications for macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 331-340
Persistent link: https://www.econbiz.de/10011924397
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Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
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The Integrative Justice Model as a challenge-driven normative framework for sustainable and just business practice
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business transformation for a sustainable future, (pp. 141-155). 2022
Persistent link: https://www.econbiz.de/10014471045
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Marketing ethics : a review implications for managers, educators and researchers
Laczniak, Gene R.; Laczniak, Gene R. - In: Review of marketing : 1981, (pp. 251-266). 1981
Persistent link: https://www.econbiz.de/10002552644
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Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R. - In: Journal of macromarketing 40 (2020) 3, pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
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Discount drugstore : no gifts allowed?
Laczniak, Gene R. - In: Ethics in marketing : international cases and perspectives, (pp. 81-83). 2017
Persistent link: https://www.econbiz.de/10011609674