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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan; Wang, Yong Jian; De los Santos, Gilberto - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
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When relationship marketing collides with technology
Hong, Soonkwan; Wang, Yong Jian - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 218-230
Persistent link: https://www.econbiz.de/10003891263
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Invested loyalty : the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution
Hong, Soonkwan; Wang, Yong Jian - In: Journal of strategic marketing 19 (2011) 2, pp. 187-204
Persistent link: https://www.econbiz.de/10009154929
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Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
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My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Wang, Yong Jian; Butt, Osama J.; Wei, Jie - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10009373379
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Aesthetics and the online shopping environment : understanding consumer responses
Wang, Yong Jian; Minor, Michael; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10009011978
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Empirical investigation on the magnitude of job offshoring from an organizational contingency perspective : implications for the American work force
Wang, Yong Jian; Cruthirds, Kevin W.; Baeza, Miguel A. - In: Competitiveness review : an international business … 20 (2010) 4, pp. 322-332
Persistent link: https://www.econbiz.de/10008652151
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Insights into negative humor in organizations : development of the negative humor questionnaire
Cruthirds, Kevin W.; Wang, Yong Jian; Romero, Eric J. - In: Journal of business and management : JBM 19 (2014) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10010358907