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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116

Persistent link: https://www.econbiz.de/10009159088

Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example

Diamantopoulos, Adamantios; Riefler, Petra - In: Measurement and research methods in international marketing, (pp. 11-30). 2011

Persistent link: https://www.econbiz.de/10009377931

The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives

Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524

Persistent link: https://www.econbiz.de/10009305308

Activation of country stereotypes : automaticity, consonance, and impact

Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10009776522

Country-specific associations made by consumers : a dual-coding theory perspective

Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121

Persistent link: https://www.econbiz.de/10009792663

The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success

Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585

Persistent link: https://www.econbiz.de/10010126677

MIMIC models, formative indicators and the joys of research

Diamantopoulos, Adamantios; Temme, Dirk - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 160-170

Persistent link: https://www.econbiz.de/10010187185

Formative variables are unreal variables : why the formative MIMIC model is invalid

Cadogan, John W.; Lee, Nick; Chamberlain, Laura - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 38-49

Persistent link: https://www.econbiz.de/10009740014

Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)

Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209

Persistent link: https://www.econbiz.de/10010362589

Specifying formatively-measured constructs in endogenous positions in structural equation models : caveats and guidelines for researchers

Temme, Dirk; Diamantopoulos, Adamantios; Pfegfeidel, Vanessa - 2014

Formatively-measured constructs (FMCs) are increasingly used in marketing research as well as in other disciplines. Although constructs operationalized by means of formative indicators have mostly been placed in exogenous positions in structural equation models, they also frequently occupy...

Persistent link: https://www.econbiz.de/10010344839