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Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios; Micevski, Milena; Diamantopoulos, … - In: Journal of business research : JBR 80 (2017), pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
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"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of business research : JBR 80 (2017), pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
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Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 80 (2017), pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 26 (2018) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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Verwirrte Kunden
Diamantopoulos, Adamantios (interviewee);  … - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 5, pp. 16-17
Persistent link: https://www.econbiz.de/10011940130
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Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit; Diamantopoulos, Adamantios - In: Journal of service research : JSR 17 (2014) 3, pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
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The impact of firm and export characteristics on the accuracy of export sales forecasts : evidence from UK exporters
Diamantopoulos, Adamantios; Winklhofer, Heidi - In: International journal of forecasting 15 (1999) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10001428476
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Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John; Diamantopoulos, Adamantios; Siguaw, Judy - 1999
Persistent link: https://www.econbiz.de/10001428559