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Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?

Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10008989478

Marketing ethics in context : the promotion of unhealthy foods and beverages to children

Jackson, Michaela; Harrison, Paul; Swinburn, Boyd; … - In: Handbook on ethics and marketing, (pp. 354-386). 2015

Persistent link: https://www.econbiz.de/10011302040

Role of children in family purchase across Indian parental clusters

Sindi, Neena; Basu, Rituparna - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010469424

Children's socialization in consumption : the role of marketing

Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251

Persistent link: https://www.econbiz.de/10010416280

Family consumption systems in Africa : a focus on children

Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015

Persistent link: https://www.econbiz.de/10010393200

Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele

Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000

Persistent link: https://www.econbiz.de/10001494514

Character portrayal : examining gender roles in television commercials targeted at children in India and the United States

Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67

Persistent link: https://www.econbiz.de/10010189545

Measuring the impact of product placement on children using digital brand integration

Hudson, Simon; Elliott, Charlene - In: Journal of food products marketing 19 (2013) 3, pp. 176-200

Persistent link: https://www.econbiz.de/10009782048

Beyond princess culture : gender and children's marketing

Foss, Katherine A. (ed.) - 2019

Pink or blue?: the gendering of children's marketing / Katherine A. Foss -- Caddie woodlawn grows up : constructions of … network / Rebecca Swenson -- What are our children listening to? : gender stereotyping and adult themes in kidz bop / Torie …

Persistent link: https://www.econbiz.de/10012109302

The impact of marketing on children's well-being in a digital age : editorial

Oates, Caroline; Watkins, Leah; Thyne, Maree - In: European journal of marketing : EJM 50 (2016) 11, pp. 1969-1974

Persistent link: https://www.econbiz.de/10011641434

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