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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?

Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12

Persistent link: https://www.econbiz.de/10012064149

Reconceptualizing resources : a critique of service-dominant logic

Campbell, Norah; O’Driscoll, Aidan; Saren, Michael - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 306-321

Persistent link: https://www.econbiz.de/10010227830

From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism

Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134

Persistent link: https://www.econbiz.de/10012484435

Transforming form the goods to the service-dominant logic

Skålén, Per; Edvardsson, Bo - In: Marketing theory 16 (2016) 1, pp. 101-121

Persistent link: https://www.econbiz.de/10011494990

Revisiting the past to understand the current debates on service-dominant logic

Bhanja, Nivedita; Saxena, Garima - In: Services marketing quarterly 43 (2022) 2, pp. 240-255

Persistent link: https://www.econbiz.de/10013178038

Reflections on an extraordinary marketing scholar

Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321

Persistent link: https://www.econbiz.de/10012264017

Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry

Lai, Chia Tai Angus; Jackson, Paul R.; Jiang, Wei - In: Journal of management analytics 4 (2017) 1, pp. 35-54

Persistent link: https://www.econbiz.de/10011771056

Types of consumer operant resources and co-creation in dialogical service relationships

Tarı Kasnakoğlu, Berna; Kalender, Yunus; Gökkaya, Hatice - In: Service science 14 (2022) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10013373237

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Miles, Christopher - 2023

systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it … scholarship and practice in journals such as Marketing Theory, European Journal of Marketing, and Journal of Marketing Management …

Persistent link: https://www.econbiz.de/10014435516

Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience

Chandler, Jennifer D.; Lusch, Robert F. - In: Journal of service research : JSR 18 (2015) 1, pp. 6-22

Persistent link: https://www.econbiz.de/10010483444

A service of the

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