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Advertising
18
Werbung
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Advertising effects
12
Consumer behaviour
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12
Marketing
12
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12
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9
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Ford, John B.
69
Ford, John
20
Merchant, Altaf
17
West, Douglas C.
9
Ibrahim, Essam
6
Sargeant, Adrian
6
LaTour, Michael S.
5
West, Douglas
4
Jain, Varsha
3
Kirchner, Theresa A.
3
Berry, Christopher
2
Burton, Scot
2
Gorton, Matthew
2
Honeycutt, Earl D.
2
Karande, Kiran
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2
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Liu, Ran
2
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2
Mottner, Sandra
2
Mueller, Barbara
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2
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2
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Abratt, Russell
1
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1
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Journal of advertising research
26
Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of nonprofit and voluntary sector marketing
4
Journal of marketing management : MM
4
Annals of operations research
2
International journal of advertising : the quarterly review of marketing communications
2
The Journal for quality and participation
2
The journal of product & brand management
2
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1
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1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International marketing review
1
Journal of Business Research
1
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1
Journal of retailing and consumer services
1
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1
Leadership in nonprofit organizations ; Vol. 1
1
Management : for strategic business ideas
1
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1
Organizations and markets in emerging economies
1
Psychology & marketing
1
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Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Routledge companion to nonprofit marketing
1
The Routledge companion to strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
71
OLC EcoSci
14
USB Cologne (EcoSocSci)
3
RePEc
1
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41
An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark
;
Ford, John B.
;
Markowski, Edward P.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10009729467
Saved in:
42
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
43
Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.
;
Kirchner, Theresa A.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 227-240)
.
2008
Persistent link: https://www.econbiz.de/10003592635
Saved in:
44
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
45
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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46
Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
Saved in:
47
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
48
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
49
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
50
Strategic marketing : creating competitive advantage
West, Douglas
-
2006
Persistent link: https://www.econbiz.de/10004526111
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