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Advertising
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Ford, John B.
69
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20
Merchant, Altaf
17
West, Douglas C.
9
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6
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6
LaTour, Michael S.
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West, Douglas
4
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2
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Journal of advertising research
26
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10
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5
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4
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4
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ECONIS (ZBW)
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71
The Pros and Cons of Conflict: Struggle or Impetus for Change? Integrating the Internet Into Conflict Management Systems - Differing parties and the mediator no longer need to be i...
Ford, John
- In:
The Journal for quality and participation
27
(
2004
)
2
,
pp. 28-31
Persistent link: https://www.econbiz.de/10006880395
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72
The Pros and Cons of Conflict: Struggle or Impetus for Change? Integrating the Internet Into Conflict Management Systems - Differing parties and the mediator no longer need to be i...
Ford, John
- In:
The Journal for quality and participation
27
(
2004
)
2
,
pp. 28-31
Persistent link: https://www.econbiz.de/10006880416
Saved in:
73
Relationship between Marketing Planning and Annual Budgeting: Examines the interface between marketing and finance in budgeting procedures
Abratt, Russell
;
Beffon, Maria
;
Ford, John
- In:
Marketing intelligence & planning
12
(
1994
)
1
,
pp. 22-28
Persistent link: https://www.econbiz.de/10007010712
Saved in:
74
Does perception matter?: an empirical analysis of donor behaviour
Sargeant, Adrian
;
West, Douglas
;
Ford, John
- In:
The service industries journal
24
(
2004
)
6
,
pp. 19-36
Persistent link: https://www.econbiz.de/10006240437
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75
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009882268
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76
'Don't forget to say thank you': The effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7
,
pp. 593-612
Persistent link: https://www.econbiz.de/10008435850
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77
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
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78
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
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79
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
80
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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