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Interkulturelles Management
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Usunier, Jean-Claude
119
Brülhart, Marius
9
Lee, Julie Anne
9
Lohmann, Christopher
5
Willinger, Marc
5
Cestre, Ghislaine
4
Bourbonnais, Régis
3
Faulk, Saskia
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2
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Herk, Hester van
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Josiassen, Alexander
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Nebenzahl, Israel D.
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Stolz, Jörg
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Valette-Florence, Pierre
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Falcy, Sandrine
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Ferrandi, Jean-Marc
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Roger, Patrick
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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ECONIS (ZBW)
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RePEc
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Other ZBW resources
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41
Comparative thick description : articulating similarities and differences in local consumer experience
Usunier, Jean-Claude
;
Sbizzera, Stéphane
- In:
International marketing review
30
(
2013
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10009730549
Saved in:
42
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009688516
Saved in:
43
The perceived trade-off between corporate social and economic responsibility : a cross-national study
Usunier, Jean-Claude
;
Furrer, Olivier
; …
- In:
International journal of cross cultural management : CCM
11
(
2011
)
3
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009412809
Saved in:
44
Interkulturelles Marketing : mehr Erfolg im internationalen Geschäft
Usunier, Jean-Claude
;
Walliser, Björn
-
1993
Persistent link: https://www.econbiz.de/10010223944
Saved in:
45
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
46
Does the trust game measure trust?
Brülhart, Marius
;
Usunier, Jean-Claude
- In:
Economics letters
115
(
2012
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10009614590
Saved in:
47
Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude
;
Cestre, Ghislaine
- In:
European management review : the journal of the …
5
(
2008
)
4
,
pp. 271-274
Persistent link: https://www.econbiz.de/10003804458
Saved in:
48
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003720223
Saved in:
49
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10002157741
Saved in:
50
Product ethnicity : an exploratory approach
Usunier, Jean-Claude
;
Cestre, Ghislaine
-
2005
Persistent link: https://www.econbiz.de/10002844008
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