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Consumer attitudes towards corporations and brands in Australia : does country of origin influence perceptions?
King, Chris - 1994
Persistent link: https://www.econbiz.de/10000966154
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A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai; Khoo-Lattimore, Catheryn; Wang, Ying - In: Tourism management : research, policies, practice 69 (2018), pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
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The moderation of gender and generation in the effects of perceived destination image on tourist attitude and visit intention : a study of potential Chinese visitors to Australia
Huang, Songshan; Van der Veen, Robert - In: Journal of vacation marketing 25 (2019) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10012166071
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Do food image and food neophobia affect tourist intention to visit a destination? : the case of Australia
Mun Yee Lai; Wang, Ying; Khoo-Lattimore, Catheryn - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 928-949
Persistent link: https://www.econbiz.de/10012215878
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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Consumer-based brand equity and status-seeking motivation for a global versus local brand
Roy, Rajat; Chau, Ryan - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 270-284
Persistent link: https://www.econbiz.de/10009269542
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Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
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Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas; James, Leena - In: International journal of management practice : IJMP 15 (2022) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10013093085