//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implementation of a multi-bran...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Sport event
6
Sport organization
6
Sportmarketing
6
Sportorganisation
6
Sports marketing
6
Sportveranstaltung
6
Consumer behaviour
5
Konsumentenverhalten
5
Licence
5
Lizenz
5
Sponsorship
5
Sports
5
Brand management
4
Greece
4
Griechenland
4
Motivation
4
Professional sports
4
Profisport
4
Sponsoring
4
Sport
4
Brand image
3
Football
3
Fundraising
3
Fußball
3
Markenimage
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
2004
2
Arbeitsgruppe
2
Charity
2
Designation of origin
2
Destination management
2
Destinationsmanagement
2
Experience
2
Herkunftsbezeichnung
2
Higher education institution
2
Hochschule
2
Holiday behaviour
2
more ...
less ...
Online availability
All
Undetermined
18
Free
2
Type of publication
All
Article
36
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
research-article
4
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
Interview
1
case-report
1
more ...
less ...
Language
All
English
34
Undetermined
4
Author
All
Apostolopoulou, Artemisia
23
Giannoulakis, Chrysostomos
17
Papadimitriou, Dimitra
15
Drayer, Joris
6
Clark, John S.
4
Wang, Chien-Hsin
4
Shapiro, Stephen L.
3
Synowka, David
3
Branvold, Scott
2
Damtsiou, Vasia
2
Felver, Nathan
2
Stotlar, David
2
Tsordia, Charitomeni
2
Wang, Chien-hsin
2
Alexandris, Konstantinos
1
Blom, Lindsey
1
Brgoch, Shea
1
Chatziefstathiou, David
1
Chatziefstathiou, Dikaia
1
Dounis, Theofanis
1
Gargalianos, Dimitrios
1
Gladden, James M.
1
Johnson, James E.
1
Kaplanidou, Kyriaki
1
Kaplanidou, Kyriaki Kiki
1
Loukas, Ilias
1
Mullin, Bernard J.
1
Papadimitriou, Dimitria
1
Patrick, Michelle L.
1
Schulenkorf, Nico
1
Scott, Beau F.
1
Shapiro, Stephen L
1
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International Journal of Sports Marketing and Sponsorship
3
Sport management review
3
International journal of sport management and marketing : IJSMM
2
Journal of Product & Brand Management
2
Journal of promotion management : JPM
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
International Journal of Event and Festival Management
1
International journal of event and festival management
1
International journal of sports marketing & sponsorship
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Sport Management Review
1
Sport management cultures
1
Sport, Business and Management: An International Journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Other ZBW resources
7
OLC EcoSci
5
RePEc
1
Showing
21
-
30
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
Saved in:
22
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
23
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
24
Destination personality, affective image, and behavioral intentions in domestic urban tourism
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
; …
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 302-315
Persistent link: https://www.econbiz.de/10010527089
Saved in:
25
Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009707198
Saved in:
26
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitria
; …
- In:
Sport management cultures
,
(pp. 89-111)
.
2014
Persistent link: https://www.econbiz.de/10010365527
Saved in:
27
Who knows Bobby Mo? : intercollegiate athletics to build a university brand
Clark, John S.
;
Apostolopoulou, Artemisia
;
Branvold, Scott
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10009518019
Saved in:
28
Industry insider : Bernard J. Mullin
Mullin, Bernard J.
;
Apostolopoulou, Artemisia
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
4
,
pp. 192-195
Persistent link: https://www.econbiz.de/10009423423
Saved in:
29
Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
30
Destination image components and word-of-mouth intentions in urban tourism : a multigroup approach
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 503-527
Persistent link: https://www.econbiz.de/10011912230
Saved in:
First
Prev
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->