Similar Search Results

Advertising strategies for brand image repair : the effectiveness of advertising alliances

Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462

Persistent link: https://www.econbiz.de/10011518852

Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011529157

Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness

Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53

Persistent link: https://www.econbiz.de/10013167380

Targeted advertising in the breakfast ceral industry

Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399

Persistent link: https://www.econbiz.de/10011737725

Leveraging Differential Privacy for Targeted Advertisements

Kraft, Lennart - 2023

Differential Privacy offers the online advertising industry new means to increase consumer privacy by obfuscating consumer data. While achieving the same privacy, these means decrease targeting accuracy differently, subsequently reducing advertisers’ willingness to pay (WTP) for targeted...

Persistent link: https://www.econbiz.de/10014360827

Experimental designs and estimation for online display advertising attribution in marketplaces

Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483

Persistent link: https://www.econbiz.de/10011498979

Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects

Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743

Persistent link: https://www.econbiz.de/10011547760

Social networking the brand : an exploration of the drivers of brand image in the South African beer market

Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389

Persistent link: https://www.econbiz.de/10010399875

Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention

Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 394-411

Persistent link: https://www.econbiz.de/10012670670

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65

Persistent link: https://www.econbiz.de/10012392473

1
2
3
4
5
6
7
8
9
10
Next
Last