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Green message strategies and green brand image in a hotel context
Topcuoglu, Esra; Kim, Hyelin; Kim, Sungeun; Kim, Seontaik - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of retailing and consumer services 35 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
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The green brand marketing strategies that utilize word of mouth : survey on green electronic products in Indonesia
Haryanto, Budhi; Budiman, Santi - In: Global business and finance review 21 (2016) 2, pp. 20-33
Persistent link: https://www.econbiz.de/10011608080
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Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah; Muhammed, Hayder Alhadey Ahmed - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10012106929
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Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika; Lal, Madan - In: Green consumerism : perspectives, sustainability, and …, (pp. 143-158). 2019
Persistent link: https://www.econbiz.de/10012000171
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Determinants of consumers' purchase behaviour towards green brands
Wang, Hui-Ju - In: The service industries journal 37 (2017) 13/14, pp. 896-918
Persistent link: https://www.econbiz.de/10011847991
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh; Dash, Satyabhushan; Mishra, Abhishek - In: International journal of hospitality management 83 (2019), pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
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Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia; Nadanyiova, Margareta - In: Corporate Practices: Policies, Methodologies, and …, (pp. 951-962). 2024
Persistent link: https://www.econbiz.de/10014575122