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The relationship between ambidextrous marketing, market performance and financial performance
Tokgöz, Emrah - In: Research in economics and business : Central and … 9 (2017) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10011875946
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A balanced scorecard for marketing
Gama, António Pimenta da - In: International journal of business performance management 18 (2017) 4, pp. 476-494
Persistent link: https://www.econbiz.de/10011859193
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Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat; Xiong, Guiyang - In: Journal of business research : JBR 86 (2018), pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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The marketing firm as a metacontingency : revealing the mutual relationships between marketing and finance
Porto, Rafael Barreiros; Foxall, Gordon Robert - In: Journal of organizational behavior management 39 (2019) 3/4, pp. 115-144
Persistent link: https://www.econbiz.de/10012201082
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Interconnection of strategic integration, HRM effectiveness and market performance : evidence from banking sector of Pakistan
Waseem, Muhammad; Majid, Abdul; Bilal, Hazrat; Farooq, … - In: Review of economics and development studies 5 (2019) 4, pp. 859-868
Persistent link: https://www.econbiz.de/10012210305
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Navigating new marketing technologies, channels and metrics
Cvitanović, Petra Leonora - In: Managing global transitions : international research journal 16 (2018) 4, pp. 379-400
Persistent link: https://www.econbiz.de/10012137096
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603