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Journal of Food Distribution Research
17
2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma
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The journal of product & brand management
5
Food Policy
4
1999 Annual meeting, August 8-11, Nashville, TN
3
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American Journal of Business
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3
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2
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Applied economics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European review of agricultural economics : ERAE
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Food and Agribusiness Management Review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Agricultural and Resource Economics
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Journal of Rural Development/Nongchon-Gyeongje
2
Journal of advertising : official publication of the American Academy of Advertising
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2
Journal of consumer behaviour : an international research review
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Journal of customer behaviour
2
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Journal of the Academy of Marketing Science
2
Nong chon gyeong je
2
Review of Agricultural Economics
2
Trade liberalization : global policies, benefits and economic risks
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Wine Economics and Policy
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1998 Annual meeting, August 2-5, Salt Lake City, UT
1
2000 Annual meeting, July 30-August 2, Tampa, FL
1
2001 Annual meeting, August 5-8, Chicago, IL
1
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RePEc
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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BASE
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EconStor
1
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1
Willingness to pay (WTP) a premium for non-GM foods versus willingness to accept (WTA) a discount for GM foods
Moon, Wanki
;
Balasubramanian, Siva Kumar
;
Rimal, Arbindra
- In:
Journal of agricultural and resource economics : JARE ; …
32
(
2007
)
2
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003566885
Saved in:
2
Consumer valuation of health attributes for soy-based food : a choice modeling approach
Chang, Jae Bong
;
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
3
,
pp. 335-342
Persistent link: https://www.econbiz.de/10009661231
Saved in:
3
Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 317-339
Persistent link: https://www.econbiz.de/10001863316
Saved in:
4
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
5
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
6
An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 98-109
Persistent link: https://www.econbiz.de/10011348330
Saved in:
7
Reflections on emotional attachment to brands : brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009758537
Saved in:
8
The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Li, Shenyu
;
Balasubramanian, Siva Kumar
;
Popkowski …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 316-327
Persistent link: https://www.econbiz.de/10010387294
Saved in:
9
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
10
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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