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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness

Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144

Persistent link: https://www.econbiz.de/10011613320

Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption

Ismail, Ahmed Rageh; Bang, Nguyen; Melewar, T. C. - In: International journal of internet marketing and … 12 (2018) 3, pp. 233-254

Persistent link: https://www.econbiz.de/10011918361

Experience marketing : an empirical investigation

Ismail, Ahmed Rageh - In: Journal of relationship marketing : innovations & … 10 (2011) 3, pp. 167-201

Persistent link: https://www.econbiz.de/10009356099

Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia

Ismail, Ahmed Rageh - In: Journal of global marketing 25 (2012) 4, pp. 226-239

Persistent link: https://www.econbiz.de/10009725931

Tourist risk perceptions and revisit intention: A critical review of literature

Hasan, Md. Kamrul; Ismail, Ahmed Rageh; Islam, MD. Faridul - In: Cogent Business & Management 4 (2017)

Tourists’ perceptions of risk with travel destination are one of the key determinants of their decision-making in revisiting a destination. Despite the importance of the subject in tourism literature, a few attempts have been made to focus on the effects of tourist risk perceptions on revisit...

Persistent link: https://www.econbiz.de/10012117262

Brand engagement in self-concept (BESC), value consciousness and brand loyalty : a study of generation Z consumers in Malaysia

Ismail, Ahmed Rageh; Nguyen, Bang; Chen, Junsong; … - In: Young Consumers 22 (2020) 1, pp. 112-130

Purpose: This study aims to examine the relationship between brand engagement in self-concept (BESC), value consciousness (VC) and brand loyalty among Generation Z consumers. In addition, the study aims to segment the Generation Z consumers based on BESC and VC and examine the differences...

Persistent link: https://www.econbiz.de/10012280298