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Monitoring Web 2.0 : User Gene...
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Qu, Hailin
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Su, LuJun
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Assaf, A. Georges
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Fesenmaier, Daniel R.
32
Peters, Mike
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21
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
22
Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities
Bigné Alcañiz, J. Enrique
;
Oltra, Enrique
;
Andreu, Luisa
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 490-503
Persistent link: https://www.econbiz.de/10011988010
Saved in:
23
Enhancing hotel knowledge management : the influencing factors of online hotel reviews on travellers' booking intention
Xia, Yufan
;
Chan, Hing Kai
;
Zhong, Lina
;
Xu, Shuojiang
- In:
Knowledge management research & practice : KMRP ; an …
20
(
2022
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10013177996
Saved in:
24
Wie es euch gefällt! : Gründe für die Identifikation mit einer Online Brand Community und deren Auswirkungen auf die Weiterempfehlungsabsicht ; eine empirische Studie am Beispiel d...
Huber, Frank
;
Meyer, Frederik
;
Weißhaar, Isabelle
; …
-
2012
Persistent link: https://www.econbiz.de/10009682086
Saved in:
25
Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne
;
Bannour, Karim-Patrick
;
Vogl, Elisabeth
-
2014
-
3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
Saved in:
26
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
27
Profanity in viral tourism marketing : a conceptual model of destination image reinforcement
Fjelldal, Ida Kristine
;
Kralj, Anna
;
Moyle, Brent
- In:
Journal of vacation marketing
28
(
2022
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10012872443
Saved in:
28
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
29
A conceptual model of consumers' online tourism confusion
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10011403365
Saved in:
30
Share the gaze : representation of destination image on the Chinese social platform WeChat Moments
Zhao, Zhao
;
Zhu, Minmin
;
Hao, Xiaofei
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 726-739
Persistent link: https://www.econbiz.de/10011918080
Saved in:
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