Narrow search
Showing 1 - 10 of 78,737
Cover Image
Marketing and Supply Chain Management Integration : Strategic Implications for Enhancing Customer Value Proposition
Madhani, Pankaj M. - 2019
This paper aims to investigate between the renewed emphasis and interests in integration of marketing and supply chain management (SCM) strategies. Providing customer service in the value chain is largely the domain of two functional areas - marketing and SCM. Collaborative integration between...
Persistent link: https://www.econbiz.de/10012905863
Cover Image
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Cover Image
Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
Cover Image
Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil; DeVincentis, John R; DeVincentis, John - 1999
Persistent link: https://www.econbiz.de/10000675326
Cover Image
The new science of customer emotions
Magids, Scott; Zorfas, Alan; Leemon, Daniel - In: Harvard business review : HBR 93 (2015) 11, pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Cover Image
When marketing is strategy
Dawar, Niraj - In: Harvard business review : HBR 91 (2013) 12, pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Cover Image
Wenn Marketing zur Strategie wird
Dawar, Niraj - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 2, pp. 52-63
Persistent link: https://www.econbiz.de/10010237273
Cover Image
Designing dynamically "signature business model" that support durable competitive dvantage
Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21
Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...
Persistent link: https://www.econbiz.de/10011523540
Cover Image
Der Wert der Gefühle
Magids, Scott; Zorfas, Alan; Leemon, Daniel - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Cover Image
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 41 (2012) 1, pp. 125-135
Persistent link: https://www.econbiz.de/10009513208