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Konsum- und Freizeitverhalten im Alter : theoretische Grundlagen für die Verbraucherpolitik
Becker, Walter - 1998 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000677489
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Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula; Bode, Matthias - 1999
Persistent link: https://www.econbiz.de/10000677514
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Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus - 1999
Persistent link: https://www.econbiz.de/10000678052
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 1999
Persistent link: https://www.econbiz.de/10000678127
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The powerful consumer : psychological studies of the American economy
Katona, George - 1960
Persistent link: https://www.econbiz.de/10000678204
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The consumer revolution in urban China
Davis, Deborah (ed.) - 2000
Persistent link: https://www.econbiz.de/10000678476
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmore, James H. - 1999
Persistent link: https://www.econbiz.de/10000679836
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Senioren-Marketing : so erreichen Sie die Zielgruppe der Zukunft
Krieb, Christine; Reidl, Andreas - 1999
Persistent link: https://www.econbiz.de/10000682589