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Tourism Destination Brand Equity Dimensions : Renewal Versus Repeat Market
Gartner, William C. - 2013
of awareness, image, quality and loyalty, was empirically verified for the European tourism destination Slovenia from the …
Persistent link: https://www.econbiz.de/10013085099
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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10012799979
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Host-guest relations and destination image : compensatory effects, impression management, and implications for tourism recovery
Tung, Vincent Wing Sun; Tse, Serene Wai Tsz; Chan, Dave … - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 833-844
Persistent link: https://www.econbiz.de/10012649892
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The impact of memorable tourism experiences on loyalty behaviors : the mediating effects of destination image and satisfaction
Kim, Jong-Hyeong - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 856-870
Persistent link: https://www.econbiz.de/10011927190
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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A qualitative pilot study exploring tourists' pre- and post-trip perceptions on the destination image of Macau
Chen, Zhaoyu - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10012179406
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Importance-performance analysis as a strategic tool for tourism marketers : the case of Taiwan’s destination image
Jeng, Chi-Ruey; Snyder, Adam T.; Chen, Ching-fu - In: Tourism and hospitality research : THR 19 (2019) 1, pp. 112-125
Persistent link: https://www.econbiz.de/10012165606
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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
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Destination brand image and destination brand choice in the context of health crisis : scale development
Majeed, Salman; Zhou, Zhimin; Kim, Woo Gon - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 134-151
Persistent link: https://www.econbiz.de/10014632092