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Starbucks as the third place : glimpses into Taiwan's consumer culture and lifestyles

Lin, En-ying - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 119-128

Persistent link: https://www.econbiz.de/10009545342

Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China

Grünhagen, Marko; Dant, Rajiv P.; Zhu, Mingxia - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 596-620

Persistent link: https://www.econbiz.de/10009658099

The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions

Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23

Persistent link: https://www.econbiz.de/10009659103

Cultural differences and McDonald's : a multi-country comparative study

Khan, Mahmood A.; Sobaih, Abu Elnasr E.; Lee, Kyuho; … - In: International journal of business and globalisation : IJBG 31 (2022) 4, pp. 391-411

Persistent link: https://www.econbiz.de/10013476779

McDonald's conquest of Russia : the case of a textbook execution of a business plan

Hansen, Steven L.; Kim, Sangphill; Diallo, Alahassane - In: The journal of current research in global business : JCRGB 13 (2010) 20, pp. 48-54

Persistent link: https://www.econbiz.de/10008810683

Emerging Russian multinational companies : managerial and corporate challenges

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Global diversity : winning customers and engaging employees within world markets

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Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

International business entry modes and consumer ethnocentrism : a multi country perspective

Bose, Tarun Kanti; Chew, Tze Cheng; Purohit, Sonal; … - In: Thunderbird international business review 66 (2024) 3, pp. 233-249

Persistent link: https://www.econbiz.de/10014532165

The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia

Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389

Persistent link: https://www.econbiz.de/10012175402

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