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How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28

Persistent link: https://www.econbiz.de/10011453142

The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty

Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27

The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...

Persistent link: https://www.econbiz.de/10012663810

Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...

Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270

Persistent link: https://www.econbiz.de/10011708563

The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

The effect of products attributes customer satisfaction on brand loyalty in the electronic appliances industry: case of Jordan

Aburumman, Nemer; Nieto, Asisa - In: Oradea journal of business and economics 4 (2019), pp. 39-51

Persistent link: https://www.econbiz.de/10012159530

Brand-switching in Nigerian banks : evidence from critical incidents

Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89

Persistent link: https://www.econbiz.de/10011384488

Global online entrepreneurship and the impact of innovation on brands

Krom, Ipek - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 79-89

Persistent link: https://www.econbiz.de/10011492467

Customer satisfaction and brand loyalty amongst South African Millennials during the Covid-19 Pandemic

Msosa, Steven Kayambazinthu - 2023

Persistent link: https://www.econbiz.de/10014322298

Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

Persistent link: https://www.econbiz.de/10013257353

Analyzing the effect of one-stop shopping on purchase intention in-commerce

Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014291808

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