Similar Search Results

Customer co-creation projects and social media : the case of Barilla of Italy

Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434

Persistent link: https://www.econbiz.de/10010359469

Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience

Bettiol, Marco; Capestro, Mauro; Di Maria, Eleonora; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 305-330

Persistent link: https://www.econbiz.de/10012662336

Customer Co-Creation Projects and the Social Media : The Case of Barilla of Italy

Martini, Antonella; Massa, Silvia; Testa, Stefania - 2014

This article investigates a social media-enabled customer co-creation project at the front-end of innovation (FEI) in a well-known, large-scale food manufacturer. It sheds light on the role of social media technology in transforming the characteristics of FEI in terms of boundaries and knowledge...

Persistent link: https://www.econbiz.de/10014037809

Role of MNCs in changing preferences for food consumption in Russia under import substitution

Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166

Persistent link: https://www.econbiz.de/10012219571

Customer satisfaction, loyalty, knowledge and competitiveness in the food industry

Suchánek, Petr; Králov, Maria - In: Economic research 32 (2019) 1,2, pp. 1237-1255

Persistent link: https://www.econbiz.de/10012390394

Harnessing the power of the oh-so-social web

Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42

Persistent link: https://www.econbiz.de/10003714560

Customer relationship management in virtual communities

Porter, Constanze Elise; Donthu, Naveen - In: MSI reports : working paper series (2007) 4, pp. 25-47

Persistent link: https://www.econbiz.de/10003641103

Three types of firm-related online communities

Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008

Persistent link: https://www.econbiz.de/10003732372

Brand Communities

Hellmann, Kai-Uwe; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 11, pp. 609-611

Persistent link: https://www.econbiz.de/10003781679

Online revenue enhancement : a study of website design impact on customer trust

Duh, Fu-yann; Hu, Linda; Shang, Jennifer; Chow, Tai-hwa - In: International journal of revenue management : IJRM 1 (2007) 3, pp. 293-313

Persistent link: https://www.econbiz.de/10003818577