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Special issue: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian (contributor) - 2009
Persistent link: https://www.econbiz.de/10003819536
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Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent; Geerts, Angy; Scoubeau, Chantal - In: Journal of customer behaviour 8 (2009) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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Determinants of customer loyalty for social networking sites
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010
Persistent link: https://www.econbiz.de/10008900965
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Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
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Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.; Schau, Hope Hensen - 2007
Persistent link: https://www.econbiz.de/10003500123
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Transcendent customer experience and brand community
Schouten, John W.; McAlexander, James H.; Koenig, Harold F. - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114