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Brand communities : study of online Ferrari community
Singh, Devinder Pal - In: International economics & finance journal : (IEFJ) 6 (2011) 1, pp. 115-120
Persistent link: https://www.econbiz.de/10009490323
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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine; Mühlbacher, Hans; Gavard-Perret, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
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Customer e-complaining behaviours using social media
Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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A model of consumer engagement in a virtual customer environment
Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363