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Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: Journal of media business studies 16 (2019) 2, pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
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Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas; Mittal, Saurabh - In: International journal of business innovation and … 21 (2020) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae; Lee, Hyung Seok; Jun, Jong Woo - In: International journal of advertising : the review of … 38 (2019) 6, pp. 867-885
Persistent link: https://www.econbiz.de/10012200334
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The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun; Lwin, May O.; Yee, Andrew Z. H.; Kee, Kalya M. - In: International journal of advertising : the review of … 39 (2020) 3, pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
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Mobile social commerce : current state and future directions
Sun, Qin; Xu, Bing - In: Journal of global marketing 32 (2019) 5, pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444