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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing; Jang, Jiun-yi - In: Total quality management & business excellence : an … 25 (2014) 4, pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
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Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
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Enhancing football brands' brand equity
Blumrodt, Jens - In: The journal of applied business research 30 (2014) 5, pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
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Does winning an award affect investors' brand preference and purchase intention?
Wang, Ya-hui - In: International journal of management and marketing … 8 (2015) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011296840
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Gray-market and its impacts on brand image : case for retail perfume industry
Maqsood, Syed Muhammad; Soomro, Yasir Ali - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 124-134
Persistent link: https://www.econbiz.de/10013093283