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Brand experience : managerial...
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Consumer behaviour
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11,047
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10,930
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8,109
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5,784
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5,688
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4,708
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4,705
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4,430
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4,380
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4,315
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4,261
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4,031
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3,930
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3,901
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3,880
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3,624
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3,582
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Han, Heesup
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119
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117
Belk, Russell W.
116
Phau, Ian
110
Herstatt, Cornelius
108
Mattila, Anna S.
108
Bauer, Hans H.
102
Grunert, Klaus G.
102
Herrmann, Andreas
94
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92
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88
Lusk, Jayson L.
85
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Khare, Arpita
80
Usman, Osly
78
Loureiro, Sandra Maria Correia
72
Esch, Franz-Rudolf
71
Grewal, Dhruv
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Septianto, Felix
69
Bruwer, Johan
68
Laroche, Michel
68
Wansink, Brian
68
Agarwal, Sumit
67
Stavins, Joanna
67
Verhoef, Peter C.
67
Keller, Kevin Lane
65
Chintagunta, Pradeep K.
64
Paul, Justin
64
Rajagopal
64
Bruhn, Manfred
63
Ko, Eunju
63
Pelsmacker, Patrick de
63
Sattler, Henrik
62
Walsh, Gianfranco
60
Jang, Soocheong
59
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569
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206
OECD
52
Verlag Dr. Kovač
44
American Marketing Association
38
European Association of Agricultural Economists - EAAE
35
Université Paris-Dauphine (Paris IX)
34
IGI Global
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
International Energy Agency
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Institut für Demoskopie Allensbach
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Books on Demand GmbH <Norderstedt>
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RWTH Aachen
25
Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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INSEAD
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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Shaker Verlag
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Christian-Albrechts-Universität zu Kiel
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Markenverband
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HAL
11
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10
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10
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10
NetLibrary, Inc
10
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10
Springer-Verlag GmbH
10
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Journal of business research : JBR
2,292
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1,968
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769
International journal of hospitality management
750
Psychology & marketing
709
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607
NBER working paper series
567
SpringerLink / Bücher
551
The journal of brand management : an international journal
549
The journal of product & brand management
478
Working paper / National Bureau of Economic Research, Inc.
469
European Journal of Marketing
444
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428
Asia Pacific journal of marketing and logistics
417
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415
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409
Journal of Consumer Marketing
397
The journal of product innovation management : an international publication of the Product Development & Management Association
396
Journal of travel and tourism marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of marketing management : MM
350
Technological forecasting & social change : an international journal
342
Journal of the Academy of Marketing Science
337
Journal of retailing
328
Journal of international consumer marketing
326
Marketing letters : a journal of research in marketing
326
Cogent business & management
324
Journal of marketing communications
319
Industrial marketing management : the international journal for industrial and high-tech firms
317
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Journal of fashion marketing and management
312
Journal of consumer behaviour : an international research review
302
International journal of retail & distribution management
301
The journal of consumer marketing
297
Journal of Product & Brand Management
294
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Other ZBW resources
3,623
USB Cologne (EcoSocSci)
2,026
RePEc
1,116
EconStor
769
BASE
161
USB Cologne (business full texts)
77
OLC EcoSci
47
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7
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Showing
51
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60
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Sort
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date (oldest first)
51
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
52
Self-concept, gender, and product type : an investigation of
brand
loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
53
The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
25
(
2014
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
Saved in:
54
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
55
Developing a model to analyse the effects of
brand
costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Saved in:
56
Enhancing football brands'
brand
equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
57
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
58
Brand
image evaluations : the interactive roles of country of manufacture,
brand
concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
59
Does winning an award affect investors'
brand
preference and purchase intention?
Wang, Ya-hui
- In:
International journal of management and marketing …
8
(
2015
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10011296840
Saved in:
60
Gray-market and its impacts on
brand
image : case for retail perfume industry
Maqsood, Syed Muhammad
;
Soomro, Yasir Ali
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 124-134
Persistent link: https://www.econbiz.de/10013093283
Saved in:
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