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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE BANKING SECTOR
Jumaev, Mukhiddin; Prof. Dr. Dileep Kumar. M.; … - In: Far East Journal of Psychology and Business 6 No 3 Paper 4 March (2012) 4, pp. 36-55
The purpose of this study is to discuss the impact of customer loyalty in banking sector. The customer loyalty in banking has seen a major concern to practitioners due to severe competition and higher customer expectations. Further to that, one way to enhance customer loyalty in banking is by...
Persistent link: https://www.econbiz.de/10010542272
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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The role of consumer-brand identification in building brand relationships
Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
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Exploring the impact of brand equity and customer satisfaction on customer loyalty
Kaur, Gurjeet; Mahajan, Neetu - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 27-47
Persistent link: https://www.econbiz.de/10010226941
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Measuring the market performance of brands : applications in brand management
Singh, Jaywant; Uncles, Mark - In: The Routledge companion to contemporary brand management, (pp. 13-31). 2016
Persistent link: https://www.econbiz.de/10011515338
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Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp - 2017
Persistent link: https://www.econbiz.de/10011687071