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65
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63
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60
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57
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57
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54
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53
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50
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50
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50
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50
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48
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48
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48
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47
Tekin, Erdal
47
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45
Meffert, Heribert
45
Sabia, Joseph J.
45
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44
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44
Melewar, T. C.
44
Green, Paul E.
43
Hildebrandt, Lutz
42
Salvanes, Kjell G.
42
Dwivedi, Yogesh Kumar
41
Sutter, Matthias
41
Stroebel, Johannes
40
Ko, Eunju
39
Lehmann, Donald R.
39
Levine, Phillip B.
39
Wedel, Michel
39
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38
Chan, Kara
37
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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International journal of hospitality management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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121
Bridging the gap between
brand
gender and
brand
loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
122
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
123
"We are not the shoes of white supremacists" : a critical race perspective of consumer responses to
brand
attempts at countering racist associations
Wei, ML
;
Bunjun, Benita
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1252-1279
Persistent link: https://www.econbiz.de/10012395544
Saved in:
124
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
125
Revisiting the consumer
brand
engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
126
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
127
Community members' perception of
brand
community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
128
Drivers of
brand
community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
129
What makes Facebook
brand
posts engaging? : a content analysis of Facebook
brand
post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
Saved in:
130
The impact of social media on consumer awareness towards buying copy
brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
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