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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

The analysis of green marketing and brand image on repeat purchase on consumers of coffee shop in bandung

Hasanah, Yulia Nur; Aziz, Fauzan - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 50-65

Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer...

Persistent link: https://www.econbiz.de/10012696131

The role of animosity, religiosity, and allocentrism in shaping purchase intention through ethnocentrism and brand image

Kusumawardani, Kunthi Afrilinda; Yolanda, Monica - In: Organizations and markets in emerging economies 12 (2021) 2, pp. 503-525

consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism …

Persistent link: https://www.econbiz.de/10012815583

Sponsoring esports to improve brand image

Freitas, Bruno Duarte Abreu; Contreras-Espinosa, Ruth Sofia - In: Scientific Annals of Economics and Business 67 (2020) 4, pp. 495-515

Persistent link: https://www.econbiz.de/10012668053

Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens

Kishor, Jugal - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 75-96

Persistent link: https://www.econbiz.de/10012669049

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

Persistent link: https://www.econbiz.de/10010189542

The impact of significant negative news on consumer behavior towards favorite brands

Sago, Brad; Hinnenkamp, Craig - In: Global journal of business research : GJBR 8 (2014) 1, pp. 65-72

Persistent link: https://www.econbiz.de/10010205782

A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City

Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97

Persistent link: https://www.econbiz.de/10010209766

Econometric modelling of the consumer's behaviour in order to develop brand management policies

Rădulescu, Corina; Hudea, Oana Simona (Caraman) - In: Economic research 31 (2018) 1,1, pp. 576-591

Persistent link: https://www.econbiz.de/10012486352

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65

Persistent link: https://www.econbiz.de/10012392473