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Marketing
29,163
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Relationship marketing
25,138
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11,346
Consumer behaviour
11,320
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7,545
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6,284
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6,194
Theorie
6,108
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6,063
Marketing management
5,631
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5,479
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4,064
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4,045
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3,966
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3,963
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3,510
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2,705
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2,681
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2,677
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2,660
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2,578
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2,576
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2,574
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2,555
marketing
2,537
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2,434
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2,377
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2,339
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2,273
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2,258
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2,095
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Bruhn, Manfred
384
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288
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264
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250
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225
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194
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174
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154
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131
Kumar, V.
113
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111
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111
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106
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98
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94
Irwin, Scott H.
94
Herrmann, Andreas
93
Kreutzer, Ralf T.
89
Kleinaltenkamp, Michael
88
Sheth, Jagdish N.
87
Burmann, Christoph
82
Backhaus, Klaus
81
Krafft, Manfred
79
Reinecke, Sven
76
Stauss, Bernd
74
Wirtz, Bernd W.
73
Kuß, Alfred
72
Kirchgeorg, Manfred
71
Heinemann, Gerrit
70
Silberer, Günter
69
Kaiser, Harry M.
68
Sträßer, Anne-Katrin
65
Verhoef, Peter C.
65
Wilson, William W.
62
Albers, Sönke
61
Good, Darrel L.
61
McDonald, Malcolm
61
Unger, Fritz
59
Zentes, Joachim
58
Spiller, Achim
57
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Agricultural and Applied Economics Association - AAEA
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Springer Fachmedien Wiesbaden
541
Department of Agricultural, Food and Resource Economics, Michigan State University
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Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
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European Association of Agricultural Economists - EAAE
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NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
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Haufe-Lexware GmbH & Co. KG
58
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51
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49
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47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
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41
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40
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HAL
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32
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32
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31
European Society for Opinion and Marketing Research
31
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30
Edward Elgar Publishing
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
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Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection
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Gabler Edition Wissenschaft
368
Springer eBook Collection / Business and Economics
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Europäische Hochschulschriften / 5
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International journal of hospitality management
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Research
256
The journal of services marketing
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The journal of business & industrial marketing
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Journal of the Academy of Marketing Science
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Journal of Food Distribution Research
208
Journal of strategic marketing
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Lehrbuch
192
The service industries journal
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Journal of marketing
184
European journal of marketing : EJM
171
Journal of marketing management : MM
154
International journal of electronic customer relationship management : IJECRM
153
Marketing intelligence & planning
140
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
130
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
125
The journal of product & brand management
123
essentials
123
Journal of hospitality marketing & management
122
Psychology & marketing
119
Tourism management : research, policies, practice
119
Journal of service research : JSR
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Hamburger Schriften zur Marketingforschung
117
Cogent business & management
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of service management
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Journal of retailing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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RePEc
6,577
BASE
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EconStor
310
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285
OLC EcoSci
93
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23
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date (oldest first)
1
Marketing
2.0 : Absatzstrategien für turbulente Zeiten
Schneider, Dirk
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011357702
Saved in:
2
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
3
Kooperatives
Marketing
-Controlling : Instrument einer marktorientierten Unternehmensführung
Zerres, Michael P.
(
ed.
)
-
1998
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000667485
Saved in:
4
Kundenzufriedenheit als Marketingziel deutscher Bausparkassen : eine kritische Analyse unter besonderer Berücksichtigung von Kundenclubkonzepten
Möbus, Matthias
-
1998
Persistent link: https://www.econbiz.de/10000667497
Saved in:
5
Kundenclubs als Kundenbindungsinstrument : generelle und situationsbezogene Gestaltungsempfehlungen für ein erfolgreiches Kundenclub-
Marketing
Holz, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000622877
Saved in:
6
Imageorientierte
Marketing
-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
7
Relationship
marketing
: theory and practice
Buttle, Francis A.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000563064
Saved in:
8
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
9
Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung
Schimanofsky, Werner
-
1999
Persistent link: https://www.econbiz.de/10001408570
Saved in:
10
Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der
-
1999
Persistent link: https://www.econbiz.de/10001374428
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