"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and … social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the … tried-and-true traditional marketing methods, marketers have a dazzling set of new online, mobile, and social media tools …

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with … partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing …

authors present contributions from the world's leading experts on services marketing and management …

A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational …