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Macro-social marketing
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
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Art in a system of social marketing : the experience of communication of Russian companies with society
Piskunova, Larisa; Starostova, Liudmila - In: International journal of business performance management 16 (2015) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10011538256
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The role of upstream and downstream social marketing in electricity consumption management
Khajeh, Elaheh; Dabestani, Reza; Fathi, Saeed - In: International journal of business innovation and research 9 (2015) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011538360
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Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
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The roles of cause acts in a social marketing campaign
Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
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Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.; Honea, Heather - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
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Religiosity and digital piracy : an empirical examination
Casidy, Riza; Phau, Ian; Lwin, Michael - In: Services marketing quarterly 37 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011452121