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The social marketing mix - a c...
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21
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
22
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross
;
Moodie, Crawford
;
Eadie, Douglas
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
Saved in:
23
Enhancing social-based marketing implementation of food business in Thailand : how does it affect business performance?
Nurittamont, Wasutida
;
Ussahawanitchakit, Phapruke
- In:
Journal of international business and economics : JIBE
10
(
2010
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10008658565
Saved in:
24
Ethical challenges in commercial social marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
Saved in:
25
Communications in social marketing
Alden, Dana
;
Basil, Michael D.
;
Deshpande, Sameer
- In:
The SAGE handbook of social marketing
,
(pp. 167-177)
.
2011
Persistent link: https://www.econbiz.de/10009380669
Saved in:
26
Segmentation and targeting
Lotenberg, Lynne Doner
;
Schechter, Carol
;
Strand, John
- In:
The SAGE handbook of social marketing
,
(pp. 125-135)
.
2011
Persistent link: https://www.econbiz.de/10009380687
Saved in:
27
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
28
Market orientation in nonprofit organizations : innovativeness, resource scarcity, and performance
Modi, Pratik
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009510633
Saved in:
29
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Saved in:
30
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
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