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Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross; Moodie, Crawford; Eadie, Douglas; … - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
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Enhancing social-based marketing implementation of food business in Thailand : how does it affect business performance?
Nurittamont, Wasutida; Ussahawanitchakit, Phapruke - In: Journal of international business and economics : JIBE 10 (2010) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10008658565
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Ethical challenges in commercial social marketing
Anker, Thomas Boysen; Kappel, Klemens - In: The SAGE handbook of social marketing, (pp. 284-297). 2011
Persistent link: https://www.econbiz.de/10009380556
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Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669
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Segmentation and targeting
Lotenberg, Lynne Doner; Schechter, Carol; Strand, John - In: The SAGE handbook of social marketing, (pp. 125-135). 2011
Persistent link: https://www.econbiz.de/10009380687
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig; Kotler, Philip - In: The SAGE handbook of social marketing, (pp. 80-94). 2011
Persistent link: https://www.econbiz.de/10009380705
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Market orientation in nonprofit organizations : innovativeness, resource scarcity, and performance
Modi, Pratik - In: Journal of strategic marketing 20 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009510633
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Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497