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Music genre as a marketing com...
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date (oldest first)
1
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
2
Music
in
advertising
and consumer identity : the search for Heideggerian authenticity
Abolhasani, Morteza
;
Oakes, Steve
;
Oakes, Helen
- In:
Marketing theory
17
(
2017
)
4
,
pp. 473-490
Persistent link: https://www.econbiz.de/10011825047
Saved in:
3
The erasure of antagonisms between popular
music
and
advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Eat to the beat : musical incongruity resolution in restaurant
advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
6
Music
to the individual consumer's ears : how and why does personalizing
music
in
advertising
enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
7
Brand placement in
music
videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
8
Music
to the ears : the role of sonic branding in
advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
9
The saxophone in
advertising
Eggert, Axel
;
Vockeroth, Melanie
-
2003
Persistent link: https://www.econbiz.de/10001801771
Saved in:
10
Does audiovisual congruency in advertisements increase persuation? : the role of cultural
music
and products
Lalwani, Ashok K.
;
Lwin, May O.
;
Ling, Pee Beng
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
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