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Partially compatible brands and consumer welfare
Chou, Chien-fu; Shy, Oz - 1990
Persistent link: https://www.econbiz.de/10000800722
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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Branding
Randall, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10000610622
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003714086
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Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann; Childers, Terry L. - In: Handbook of consumer psychology, (pp. 193-219). 2008
Persistent link: https://www.econbiz.de/10003716173