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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria; Hende, Ellis van den; Mugge, Ruth; … - In: The journal of product & brand management 24 (2015) 7, pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux - In: Journal of business research : JBR 69 (2016) 1, pp. 137-144
Persistent link: https://www.econbiz.de/10011417120