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Implizite Konsumentenentscheid...
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Konsumentenverhalten
79,098
Consumer behaviour
78,665
Markenführung
17,012
Brand management
16,990
Theorie
9,510
Beziehungsmarketing
9,366
Relationship marketing
9,354
Theory
9,346
Markenimage
8,874
Brand image
8,735
Markenartikel
6,162
Brand
6,132
Kundenzufriedenheit
5,496
Customer satisfaction
5,495
Online-Handel
5,431
Online retailing
5,417
Social Web
5,285
Social web
5,280
USA
5,077
Online-Marketing
4,992
Internet marketing
4,940
Deutschland
4,922
United States
4,874
Germany
4,572
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,621
Verbraucherverhalten
3,559
E-commerce
3,482
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
Advertising
3,147
Privater Konsum
2,833
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Undetermined
31,102
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20,090
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Article
61,241
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31,187
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210
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19
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Article in journal
53,631
Aufsatz in Zeitschrift
53,631
Graue Literatur
7,774
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7,774
Aufsatz im Buch
6,904
Book section
6,904
Working Paper
6,625
Arbeitspapier
6,112
Hochschulschrift
3,251
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2,242
Collection of articles of several authors
1,463
Sammelwerk
1,463
Aufsatzsammlung
953
Case study
688
Fallstudie
688
Conference paper
578
Konferenzbeitrag
578
Bibliografie enthalten
410
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410
Konferenzschrift
408
Dissertation u.a. Prüfungsschriften
389
Lehrbuch
329
Collection of articles written by one author
321
Sammlung
321
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276
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235
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204
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197
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197
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153
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141
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102
Statistik
88
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86
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86
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82
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82
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73
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55
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54
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English
81,949
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9,023
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906
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369
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125
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98
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86
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43
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39
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29
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22
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22
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21
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16
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15
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10
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8
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7
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6
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6
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5
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3
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3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Author
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Esch, Franz-Rudolf
145
Huber, Frank
133
Burmann, Christoph
131
Belk, Russell W.
115
Han, Heesup
115
Bauer, Hans H.
106
Grunert, Klaus G.
100
Mattila, Anna S.
97
Wiedmann, Klaus-Peter
97
Herrmann, Andreas
96
Baumgarth, Carsten
93
Phau, Ian
88
Lusk, Jayson L.
85
Gierl, Heribert
84
Melewar, T. C.
82
Sheth, Jagdish N.
78
Bruhn, Manfred
77
Usman, Osly
76
Foxall, Gordon R.
73
Loureiro, Sandra Maria Correia
73
Bagozzi, Richard P.
70
Grewal, Dhruv
69
Khare, Arpita
69
Meffert, Heribert
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Keller, Kevin Lane
67
Nayga, Rodolfo M.
66
Paul, Justin
65
Stavins, Joanna
65
Verhoef, Peter C.
65
Agarwal, Sumit
64
Rajagopal
64
Pelsmacker, Patrick de
62
Tomczak, Torsten
62
Ahlert, Dieter
60
Laroche, Michel
59
Swoboda, Bernhard
59
Bang, Nguyen
58
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
225
OECD
45
Verlag Dr. Kovač
42
American Marketing Association
37
IGI Global
32
International Energy Agency
30
Information Resources Management Association
29
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Haufe-Lexware GmbH & Co. KG
20
Edward Elgar Publishing
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
INSEAD
14
Universität Mannheim
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Nomos Verlagsgesellschaft
12
RWTH Aachen
12
Springer Gabler <Firma>
11
Springer International Publishing
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
Deutschland / Bundeswehr / Universität Hamburg
8
Erasmus Research Institute of Management
8
European University Institute / Department of Economics
8
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Journal of business research : JBR
2,170
Journal of retailing and consumer services
1,966
International journal of consumer studies
770
International journal of hospitality management
752
Psychology & marketing
681
The journal of brand management : an international journal
634
SpringerLink / Bücher
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
518
The journal of product & brand management
494
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
NBER Working Paper
388
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
334
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
327
Journal of retailing
322
Journal of marketing
314
Journal of fashion marketing and management
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of the Academy of Marketing Science
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
274
Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
257
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ECONIS (ZBW)
89,444
USB Cologne (EcoSocSci)
1,783
EconStor
669
RePEc
608
BASE
98
OLC EcoSci
43
Other ZBW resources
7
ArchiDok
4
USB Cologne (business full texts)
1
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211
National and store brand advertising strategies
Chen, Jenyi
;
Dimitrov, Stanko
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1237-1249
Persistent link: https://www.econbiz.de/10011417184
Saved in:
212
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
213
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
214
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
215
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
216
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
217
Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Schuster, Stephen K.
-
2016
Persistent link: https://www.econbiz.de/10011418328
Saved in:
218
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
219
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
220
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
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