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US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

LEE, TAEJUN (DAVID); HALEY, ERIC; YUN, TAI WOONG; … - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-419

Persistent link: https://www.econbiz.de/10009287979

Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure

Lee, Taejun (David); Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-475

Persistent link: https://www.econbiz.de/10009343950

US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues

Lee, Taejun; Haley, Eric; Yun, Tai Woong; Chung, Wonjun - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-418

Persistent link: https://www.econbiz.de/10009531742

Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance : provision and readability of advertising disclosure

Lee, Taejun; Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-474

Persistent link: https://www.econbiz.de/10009349991

A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis

Lee, Taejun (David); Chung, Wonjun; Taylor, Ronald E. - In: The journal of services marketing 25 (2011) 3, pp. 150-165

Persistent link: https://www.econbiz.de/10009014516

Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services

Lee, Taejun (David); Chung, Wonjun; Paik, Christopher - In: Journal of financial services marketing : JFSM 16 (2012) 3, pp. 244-263

Persistent link: https://www.econbiz.de/10009816266

A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis

Lee, Taejun (David); Chung, Wonjun; Taylor, Ronald E. - In: Journal of Services Marketing 25 (2011) 3, pp. 150-164

Purpose – This paper aims to investigate how the US financial services organizations (FSOs) provided marketing information and the way they strategically used various appeals through their advertising before and during the current financial crisis. Design/methodology/approach – This takes...

Persistent link: https://www.econbiz.de/10014905332

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288

Persistent link: https://www.econbiz.de/10009989104

Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Taejun (David); Yun, TaiWoong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117

Persistent link: https://www.econbiz.de/10010099426

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

TAEJUN (DAVID) LEE; YUN, TAI WOONG; HALEY, ERIC - In: Journal of Consumer Affairs 46 (2012) 2, pp. 260-287

Persistent link: https://www.econbiz.de/10010578594