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The relevance of social media and corporate influencers as potential change agents in corporate communications

Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022

Persistent link: https://www.econbiz.de/10013167356

Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Breves, Priska; Amrehn, Jana; Heidenreich, Anna; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1209-1229

Persistent link: https://www.econbiz.de/10012650647

How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes

Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777

Persistent link: https://www.econbiz.de/10011970119

Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - In: Journal of marketing research 57 (2020) 1, pp. 20-34

Persistent link: https://www.econbiz.de/10012177863

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations

Hudders, Liselot; Lou, Chen - In: International journal of advertising : the review of … 42 (2023) 1, pp. 151-161

Persistent link: https://www.econbiz.de/10014233939

Relationship between advertising disclosure, influencer credibility and purchase intention

Sesar, Vesna; Martinčević, Ivana; Boguszewicz-Kreft, … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-21

Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using micro-influencers, compared to the former...

Persistent link: https://www.econbiz.de/10013369056

The effects of impartiality disclosure on brand objectives for no and multiple product endorsements

Oprea, Corina - 2023

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a …

Persistent link: https://www.econbiz.de/10014282829

How much influencer marketing is undisclosed? : evidence from Twitter

Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023

We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

Persistent link: https://www.econbiz.de/10014422653

Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts

Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128

Persistent link: https://www.econbiz.de/10013357218