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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel; Schusser, Oliver W. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 8, pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2008 - 8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
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Consumer preference not to choose: methodological and policy implications
Brennan, Timothy J. - In: Energy policy 35 (2007) 3, pp. 1616-1627
Persistent link: https://www.econbiz.de/10003445611
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Retailing strategies for generic brand grocery products
Hawes, Jon M. - 1982
Persistent link: https://www.econbiz.de/10003475779
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.; Wood, Stacy L.; Smarandescu, Laura - In: Journal of advertising research 47 (2007) 4, pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
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The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W. - 2008
Persistent link: https://www.econbiz.de/10003685286
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Gailbraith and the management of specific demand : evidence from the tobacco industry
Anderson, Stacey J.; Dunn, Stephen P. - In: Journal of institutional economics 2 (2006) 3, pp. 273-296
Persistent link: https://www.econbiz.de/10003387466