Purpose – The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. Design/methodology/approach – This study uses a 2×2 factorial design with 120...

Purpose – The purpose of this paper is to explore the combined moderator role of consideration set size (CSS) and variety seeking (VS) on the satisfaction-loyalty relationship, and uses theories and findings mostly from the brand literature to test some hypotheses at a product category level....

Purpose – This study aims to address the role of habit strength in explaining loyalty behaviour. Design/methodology/approach – The study uses 2,063 consumers' data from a survey in Denmark and Spain, and multigroup structural equation modelling to analyse the data. The paper describes an...

Purpose – The purpose of this paper is to explore the use of ambivalence in benefit‐based segmentation of convenience food in Norway. Design/methodology/approach – Building on the attitude‐ambivalence literature and research about food convenience, a hierarchic cluster analysis is...

Purpose – The purpose of this study is to analyse the relationship between satisfaction and consumer behaviour by proposing and testing a model of how moral and social influences interact with individual satisfaction and conflict to explain and understand consumer behaviour in a family...

Purpose – This study aims to discuss and test the combined role of perceived risk, objective knowledge and certainty as moderators in the satisfaction‐loyalty relationship. Design/methodology/approach – The authors use survey data of 387 Vietnamese consumers in a food context. A structural...

Building on prior research in organizational knowledge, learning, and memory, this paper suggests that export market knowledge may provide a deeper understanding of the relationships between export market information use and export performance. Specifically, a conceptual model is developed...